Entrepreneurship can be learned. Begin your journey by learning the first important skill for aspiring entrepreneurs.
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Entrepreneurship can be learned. Begin your journey by learning the first important skill for aspiring entrepreneurs.
--The Spirit of 15.390x
--Welcome to 15.390x!
--Early Quiz (NOT Graded)
--15.390x Learning Goals
--Week 1 Goals
--Meet the Course Team
--Lemonade, Science Fairs, and Lamborghini
--Week 1 Wrap-Up
--Welcome Letters for You from MIT Entrepreneurs
--Week 2 Goals
--The Lamborghini Story Continued
--Market Segmentation
--The FINsix Story
--Week 2 Wrap-Up: What to Do Next
--Week 3 Goals
--The Beachhead Market and NVBots
--Week 3 Wrap-Up: Key Lessons
--Your Course Progress So Far
--Week 4 Goals
--This Week's Entrepreneur
--Developing The End User Profile
--Week 4 Wrap-Up: Key Lessons
--Week 4 Supplemental Materials
--Week 5 Goals
--Entrepreneurs in Spotlight
--All You Need to Know About TAM
--Week 5 Wrap-Up: Key Lessons
--Week 6 Goals
--Entrepreneur in Spotlight
--Week 6 Videos
--Week 6 Wrap-Up: Key Lessons
--Review Note Slide Decks
--Ok, So Where Are We?
--Entrepreneur in Spotlight
--A Very Special Guest
--This is **only** a See You Later, **Not** Goodbye
--CureTip: Full Business Plan
--HomeSoft: Full Business Plan
--Happier Day: Market Segmentation, Beachhead, TAM
--Global Auto Enterprises: Market Segmentation, Beachhead, TAM
--WellPrepared: TAM and Persona
--Primary Customer Interviews
--The Survey
比尔•奥莱(Bill Aulet)是麻省理工学院Martin Trust创业中心执行主任,同时也是麻省理工学院斯隆管理学院的一位高级讲师。他还是一位有着25年成功商业经验的连续创业者,曾为他的企业成功募集超过1亿美金的资金,而这些公司也创造出总计超过数亿美金的市场价值。另外,他也是麻省理工学院旗下两间公司的总裁以及首席执行官(Cambridge Decision Dynamics和SensAble Technologies)。
教育部人文社科重点研究基地中国国有经济研究中心副主任,教授,博士生导师,中国经济规律研究会理事。