Five Disciplines of Management Quality and Ability —— Follow Me to Learn Management

Management is full of magical charm. Whether in our daily work or personal life, we need to master the theories and methods of management. Based on more than 20 years of management consulting and lecture experience, Professor Yongqing Xiong of Central South University uses a case-by-case approach to explain obscure management science in a concise manner. Students can not only master the basic principles and methods of management, but also improve their ability to analyze real management problems.

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Five Disciplines of Management Quality and Ability —— Follow Me to Learn Management课程简介:前往报名学习

Five Disciplines of Management Quality and Ability —— Follow Me to Learn Management课程简介:

Management is full of magical charm. Whether in our daily work or personal life, we need to master the theories and methods of management. Based on more than 20 years of management consulting and lecture experience, Professor Yongqing Xiong of Central South University uses a case-by-case approach to explain obscure management science in a concise manner. Students can not only master the basic principles and methods of management, but also improve their ability to analyze real management problems.

前往报名学习

Five Disciplines of Management Quality and Ability —— Follow Me to Learn Management课程目录:

Course Introduction: Understanding Management and Management Science

--0.1 What is Management: The Secret of Management is to Borrow Resources

--0.2 Natural Attribute and Social Attribute of Management

--0.3 The Scientificity and Artistry of Management

--0.4 Management Functions, Skills and Roles

--0.5 Case Study: Personal Excellence Doesn’t Mean Much

--0.6 Centennial Management Context (Ⅰ)

--0.7 Centennial Management Context (Ⅱ)

--0.8 Case Study: Management Enlightenment of Journey to the West Team

The First Discipline: Situation Judgement, Scientific Decision-making

--1.1 Insight into the General Trend of the Environment (Ⅰ): PEST Method

--1.2 Insight into the General trend of the Environment (Ⅱ): Porter’s Five Forces Model

--1.3 Case Study: How McDonald’s Entered Chinese Market

--1.4 Strategic Decision Analysis Tools: SWOT Analysis and BCG Matrix

--1.5 Group Decision-making Tools and Methods: Delphi Method and Brainstorming Method

The Second Discipline: Positive Attitude, Efficient Execution

--2.1 Attitude Determines Everything

--2.2 The Components and Formation of Attitude

--2.3 How to Change the Attitude of Employees

--2.4 Responsibility and Efficient Execution

--2.5 Ethics and Core Values

The Third Discipline: Efficient Organization, Excellent Culture

--3.1 Basic Issues in Organization

--3.2 How to Establish an Effective Organizational Structure (Ⅰ)

--3.3 How to Establish an Effective Organizational Structure (Ⅱ)

--3.4 Case Study: The Responsibility of the Sales Department

--3.5 Effective Communication Skills

--3.6 Organizational Cultural Function and Content

--3.7 Case Study: Resignation (Ⅰ)

--3.8 Case Study: Resignation (Ⅱ)

The Fourth Discipline: Staffing, Effective Motivation

--4.1 How to Recruit Good Staff

--4.2 Motivate Employees’ Work Potential

--4.3 Content-based Incentive Theory (Ⅰ): Hierarchical Theory and ERG theory

--4.4 Content-based Incentive Theory (Ⅱ): Motivator-Hygiene Theory

--4.5 Process-based Incentive theory: Expectation Theory and Fairness Theory

--4.6 Behavioral Transformation Incentive Theory: Reinforcement Theory

The Fifth Discipline: Outstanding Leadership, Reform and Innovation

--5.1 The Essence and Tasks of Effective Leaders

--5.2 Trait Theory of Leadership

--5.3 Leadership Behavior Theory

--5.4 Leadership Situation Theory

--5.5 Innovation and Entrepreneurship

--5.6 Two New Trends of Innovation

Final Exam

Five Disciplines of Management Quality and Ability —— Follow Me to Learn Management授课教师:

熊勇清-教授-中南大学-商学院

熊勇清(主讲教师),中国工业经济学会常务理事、中国管理现代化研究会荣誉理事,中国战略管理学者学会常务理事,湖南系统工程与管理学会常务理事,湖南省人力资源管理学会理事、湖南省青年企业家协会顾问、中南大学商学院副院长(2006-2015),中南大学《管理学》《组织行为学》等课程首席教授。 近年主持国家自然科学基金(3项)、教育部人文社科规划基金、国家留学回国人员科研基金等项目20项,出版《管理学》《组织行为学》《管理学100年》等教材9部。 主讲的课程被评为国家精品在线开放课程、湖南省精品在线开放课程、湖南省研究生精品课程,获得全国高校创新创业教育“精彩一课” “中国电信天翼飞YOUNG”奖励金(教师类)、SME奖励金(教师类)等多项奖励。

彭文辉-副教授-中南大学-商学院

负责课程的线上答疑,中南大学商学院副教授(院聘),中南大学“管理学”课程教学团队核心成员,主要从事企业战略与组织理论、人力资源管理、市场营销等方向研究。

黄瑛-讲师-中南大学-商学院

负责课程的线上答疑,中南大学企业管理系副主任,中南大学“管理学”课程教学团队核心成员,主要从事企业战略与组织理论、管理原理与方法、市场营销等方向研究。

禹智潭-副教授-中南大学-商学院

负责课程的线上答疑,中南大学商学院副教授,中南大学“管理学”课程教学团队核心成员,主要从事管理原理与方法、质量管理等方向研究。

黄生权-副教授-中南大学-商学院

负责课程的线上答疑,中南大学商学院副教授,中南大学“管理学”课程教学团队核心成员,主要从事管理原理与方法、财务管理等方向研究。

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