Smart Media Communication

Smart Media Communication is an interdisciplinary module on communication without any rigid boundaries. We use “smart” as the guiding principle and “communication” as the core feature and have divided this course into eight major sections. We gradually focus on media communication in the smart era, starting from the updates and iterations in communication technology.

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Smart Media Communication课程简介:前往报名学习

Smart Media Communication课程简介:

Smart Media Communication is an interdisciplinary module on communication without any rigid boundaries. We use “smart” as the guiding principle and “communication” as the core feature and have divided this course into eight major sections. We gradually focus on media communication in the smart era, starting from the updates and iterations in communication technology.

前往报名学习

Smart Media Communication课程目录:

1 Media’s Role in the AI Era?

--1.1 Evolution of communication technology

--1.2 The "Four Prophets" of communication technology: Marshall McLuhan, Jean Baudrillard, Manuel Castells and Kevin Kelly

--1.3 The advent of the intelligent technology revolution

--1.4 Communication becomes intelligent: From radio and television to social media

--1.5 ABC of Smart Media Communication

2 Differences in Smart Media Communication

--2.1 All-embracing media, all-inclusive connection

--2.2 Human-machine interaction, human-machine integration

--2.3 Public as the participant and public as the media

--2.4 Time disorder and fragmentation

--2.5 Space mobility and contextualization

--2.6 Smart Vs Human

--2.7 Reason Vs Emotion

--2.8 Virtual Vs Real

--2.9 Technology Evolution Vs Morality

--2.10 New prospects of Smart Media communication

3 VR—Pioneering Smart Media Communication

--3.1 VR + Smart Life

--3.2 VR + Fashion

--3.3 VR+ News/Journalism

--3.4 VR+ Future Images

4 Smart News—The Backbone of Smart Media Communication

--4.1 Smart News aggregation

--4.2 Smart News production

--4.3 Smart News distribution

--4.4 Smart News consumption

--4.5 Reflection and prospects of Smart News

5 Social Network—The Core of Smart Media Communication

--5.1 From public society to private society:The transformation of Facebook

--5.2 From six degrees of separation to smart society:The “Ta in” of Toutiao

--5.3 From interpersonal interaction to human-machine interaction: The Cupid of Baidu

--5.4 Voice as a smart gateway

--5.5 From “like-minded” to algorithm

--5.6 Beware of social bots

--5.7 New social network ecosystem in the smart era

6 Platform Society—The Trend of Smart Media Communication

--6.1 Digitalization

--6.2 Commercialization

--6.3 Selection

--6.4 Smart city and traffic communication

--6.5 Smart healthcare and health communication

--6.6 Smart education and education communication

--6.7 Case: Short video and youth education

--6.8 Case: Smart government and social governance

--6.9 The advent of smart society

7 The Push by 5G

--7.1 From full space and time to full media

--7.2 From full connection to all personnel media

--7.3 From full-featured communication to full-effect media

--7.4 Refactoring the information system

--7.5 Reconstructing the user platform

--7.6 Reshaping the media industry: Omnimedia/Full media and smart media

--7.7 Case analysis: Intelligence in journalism

--7.8The imagination of 5G's intelligent media communication

8 Reflection and Future of Smart Media Communication

--8.1 Future media and future society

--8.2 The direction and innovation of Smart Media era

Smart Media Communication授课教师:

段鹏-教授-中国传媒大学-党政办公室

段鹏教授任中国传媒大学常委、副校长、博士生导师。其他职务包括媒体融合与传播国家重点实验室(CUC)常务副主任、亚洲媒体研究中心主任、移动互联网与社交媒体研究所所长。《全球媒体与中国》执行主编。他的工作领域包括政治传播、媒体融合、智能媒体和未来形象。以主编身份发表学术论文130余篇,其中专著10部,教材4部,专著8部。

张磊-教授-中国传媒大学-传播研究院

张磊,中国传媒大学传播创新研究中心教授。博士生导师。宾夕法尼亚大学、香港大学、伦敦大学等访问学者。《全球传播》编委会副主任,《环球传媒与中国》助理总编辑。在《传媒文化与社会》、《全球传媒与传播》、《现代传播》等期刊上发表论文60余篇。主持过国家教育部、广电总局、国家语委等3个省部级项目,指导局级、校级、横向项目8余项。参与国家社科基金、教育部重点项目10余项。

宋凯--中国传媒大学-

宋凯,中国传媒大学移动互联网与社交媒体研究所教授、硕士生导师。任中国传媒大学计算机科学与网络空间学院党委副书记。2011年获得中国传媒大学信息与通信工程硕士学位。他对社交媒体、大数据应用、人工智能、舆情监测可视化、移动互联网技术和信息科学等领域特别感兴趣。先后发起和领导了30多个科研项目和技术咨询项目。著有20多篇期刊文章和研究报告,2部学术专著。

韩霄--中国传媒大学-

韩霄目前是中国传媒大学移动互联网与社交媒体中心的副教授。她还是SAGE杂志《全球媒体与中国》的委托编辑。她于2016年6月获得威斯敏斯特大学大众传播和新闻学博士学位。她的最新作品发表在女性主义媒体研究和《施普林格传播促进发展和社会变革手册》上。

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