Entrepreneurship 101: Who is your customer?

Entrepreneurship 101: Who is your customer?课程简介：前往报名学习

Entrepreneurship 101: Who is your customer?课程简介：

Entrepreneurship can be learned. Begin your journey by learning the first important skill for aspiring entrepreneurs.

前往报名学习

Entrepreneurship 101: Who is your customer?课程目录：

Introduction

--The Spirit of 15.390x

--Welcome to 15.390x!

--Early Quiz (NOT Graded)

--15.390x Learning Goals

Week 1

--Week 1 Goals

--Meet the Course Team

--Lemonade, Science Fairs, and Lamborghini

--Week 1 Wrap-Up

--Welcome Letters for You from MIT Entrepreneurs

Week 2: Market Segmentation

--Week 2 Goals

--The Lamborghini Story Continued

--Market Segmentation

--The FINsix Story

--Week 2 Wrap-Up: What to Do Next

Week 3: Beachhead Market

--Week 3 Goals

--The Beachhead Market and NVBots

--Week 3 Wrap-Up: Key Lessons

Week 4: End User Profile

--Your Course Progress So Far

--Week 4 Goals

--This Week's Entrepreneur

--Developing The End User Profile

--Week 4 Wrap-Up: Key Lessons

--Week 4 Supplemental Materials

Week 5: Total Addressable Market

--Week 5 Goals

--Entrepreneurs in Spotlight

--All You Need to Know About TAM

--Week 5 Wrap-Up: Key Lessons

Week 6: Persona

--Week 6 Goals

--Entrepreneur in Spotlight

--Week 6 Videos

--Week 6 Wrap-Up: Key Lessons

Week 7:Review Notes

--Review Note Slide Decks

Week 8: Definitely Not Goodbye, Just a Short See You Later

--Ok, So Where Are We?

--Entrepreneur in Spotlight

--A Very Special Guest

--This is **only** a See You Later, **Not** Goodbye

Examples!!!

--CureTip: Full Business Plan

--HomeSoft: Full Business Plan

--Happier Day: Market Segmentation, Beachhead, TAM

--Global Auto Enterprises: Market Segmentation, Beachhead, TAM

--WellPrepared: TAM and Persona

--Primary Customer Interviews

Survey (We Will Be Grateful If You Take It!)

--The Survey

Final Exam

Entrepreneurship 101: Who is your customer?授课教师：

Bill Aulet-执行主任-麻省理工学院-Martin Trust创业中心

比尔•奥莱（Bill Aulet）是麻省理工学院Martin Trust创业中心执行主任，同时也是麻省理工学院斯隆管理学院的一位高级讲师。他还是一位有着25年成功商业经验的连续创业者，曾为他的企业成功募集超过1亿美金的资金，而这些公司也创造出总计超过数亿美金的市场价值。另外，他也是麻省理工学院旗下两间公司的总裁以及首席执行官（Cambridge Decision Dynamics和SensAble Technologies）。

王文成-副主任，教授，博士生导师-麻省理工学院-中国国有经济研究中心

教育部人文社科重点研究基地中国国有经济研究中心副主任，教授，博士生导师，中国经济规律研究会理事。