A Practical Guide to Web App Success

Most existing web app books cover a specific stage of the development process, such as the technical build or user interface design. For entrepreneurs or project managers who need a complete overview of the web app development lifecycle, little material currently exists.

In this book, balanced, well-researched advice is imparted with the understanding that different situations and organisations require different approaches. It distills the equivalent of multiple books into the vital, practical information you need to create a successful web app, mixing robust resources with narrative explanations

PART 1: GROUNDWORK

• Chapter 1: Introduction
• Chapter 2: Elements of success
• Chapter 3: Bare-bones project management
• Chapter 4: Getting set up
• Chapter 5: Preparing web app foundations

PART 2: STRATEGY

• Chapter 6: Market research
• Chapter 7: Analysing users with personas
• Chapter 8: Choosing features to fit the market
• Chapter 9: Pricing models
• Chapter 10: The mysterious art of app pricing

PART 3: INTERFACE

• Chapter 11: Complexities of designing for the web
• Chapter 12: Interaction design
• Chapter 13: Visual composition
• Chapter 14: Colour and typography
• Chapter 15: Prototypes and user tests

PART 4: DEVELOPMENT

• Chapter 16: Web technology fundamentals
• Chapter 17: Rapid development
• Chapter 18: Security
• Chapter 19: Performance
• Chapter 20: Testing and deployment

PART 5: PROMOTION

• Chapter 21: Marketing basics
• Chapter 22: Measuring and monitoring
• Chapter 23: Search engine optimisation
• Chapter 24: Outbound marketing
• Chapter 25: Inbound marketing and a marketing case study