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Katie Holmes is Winning the Publicity Battle Against Tom Cruise

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 楼主| 发表于 2013-5-3 10:52:20 | 显示全部楼层 |阅读模式
The Tom Cruise Katie Holmes divorce is poised to get much uglier. Now there are reports that Cruise is planning to bring his own divorce suit against Holmes.
汤姆·克鲁斯(Tom Cruise)和凯蒂·赫尔姆斯(Katie Holmes)离婚案的剧情正变得越来越狗血。现在又有报道称克鲁斯打算反诉赫尔姆斯。
That seems like a terrible idea for Cruise’s public image. Much of the publicity surrounding the divorce so far has centered around Holmes trying to get away from Scientology. (That speculation has led to a spate of really good articles about the creepiest aspects of Scientology.) Scientology is Cruise’s bete noir. The less he has to talk about it the better for his image. If the divorce drags out and goes to court, Cruise will likely end of having to do a lot of explaining about Scientology.
这对克鲁斯的公众形象来说似乎是个糟糕的主意。到目前为止,公众关于这桩离婚案的种种讨论无外乎是赫尔姆斯想要远离山达基教(这样的猜测也引出了许多揭发山达基教种种令人毛骨悚然教义的好文章)。山达基教(又名科学教派)是克鲁斯形象的“致命伤”,他越少去谈论这个话题就越有利于维护他的公众形象。一旦这场离婚案久拖无果甚至闹上法庭,克鲁斯到头来就不得不花大量的时间去为山达基教辩解。
His career took a real hit five years ago when got into a televised argument with Matt Lauer about Scientology. There’s not much upside for Cruise in trying to defend his religion. When he does, he comes off as obsessive and scary.
五年前,克鲁斯在电视节目上与马特·劳尔(Matt Lauer)关于山达基教的那场争论重创了他的演艺事业。他对自己宗教信仰的辩护显得毫无意义,这样做的结果反而令他看起来有些走火入魔和歇斯底里。
The marriage hasn’t been particularly good for either spouse’s public image. According to E-Poll, 15% of respondents say they “dislike” or “dislike a lot” Tom Cruise. The average for all celebrities in E-Poll’s E-Score Celebrity poll is 5%. E-Poll ranks more than 6, 500 celebrities on awareness, appeal and 46 different personality attributes. Holmes earned a 7% negative rating.
这场婚姻对这对夫妻公众形象的改善没有太大的帮助。根据调查公司E-Poll的统计,15%的受访者“不喜欢”或“非常不喜欢”汤姆·克鲁斯,而E-Poll旗下的明星民意调查机构E-Score Celebrity poll所调查的全部名人中,“不喜欢”一项的平均值是5%。E-Poll根据知名度、吸引力和其他46项性格特征指标为6500多名明星排名,赫尔姆斯的负面评价占到了7%。
Both celebrities score below average when it comes to appeal. Cruise earns a 38%, Holmes earns a 39%. The celebrity average is 50%.
就“吸引力”这一项来说,两人的得分都在平均值以下。其中克鲁斯获得38%的投票,赫尔姆斯有39%。而全部明星在这一项上的平均值是50%。
Then there are the comments from respondents who were asked “What other words would you use to describe this celebrity?”
还有一个问题是要求被调查者回答“请你用一个词来描述这位明星”。
Some of the reactions to Cruise: “crazy, ” “conniving, ” “psychotic” and on the good side “handsome.”
有些人对克鲁斯的描述是:“疯狂”、“纵容”、“神经病”;好的评价则是“很帅”。
For Holmes: “brainwashed, ” “withdrawn, ” “sad, ” “strange, ” and “pretty.”
对赫尔姆斯,人们的评价是“被洗脑了”、“孤僻”、“阴郁”、“冷漠”和“漂亮”。
Considering those responses, leaving Cruise might be the best thing Holmes could do for her career right now. She is being anything but withdrawn. If reports are to be believed Holmes is fighting as hard and as cleverly as she can to protect her daughter from Scientology’s infamous Sea Org.
考虑到上述这些评价,对赫尔姆斯来说,挽救其演艺事业最好的办法可能就是离开克鲁斯。她根本就不是什么孤僻的人。如果新闻报道都是真实的,那赫尔姆斯就是在非常明智地尽自己之所能来保护女儿,使她免于被送到山达基教那臭名昭著的“海洋机构”(Sea Org)内。
Cruise’s lawyers have said his side of the story will come out soon. In the meantime, she is definitely winning the publicity war. It will be interesting to see how her public image changes in the wake of this personal tragedy.
克鲁斯的律师曾表示男方将很快会给出他们的说法,但就眼下来看,赫尔姆斯绝对是这场“公众形象”之争的赢家。在她个人遭受婚变的情况下,她的公众形象会发生怎样的变化,这一点很值得关注。
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